Transforming
innovation
creativity
efficiency
in Data-Driven Web Solutions
Stellantis, as one of the world's leading automakers, houses a portfolio of iconic brands such as Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, FIAT, Jeep, and Peugeot. Joining their CRO (Convertion Rate Optimization) team as a Full-Stack Web Developer, I contributed to transforming the digital presence of over 100 websites and optimizing customer interactions through data-driven solutions.
In my role, I worked at the intersection of tracking, personalization, and data integration, collaborating with multidisciplinary teams to deliver advanced solutions tailored to the dynamic needs of a global automaker. My work included developing technical feasibility strategies, implementing GDPR-compliant tracking mechanisms, and ensuring seamless integration across platforms.
Key contributions and roles
1. Tracking and Analysis
- Led initiatives for tracking and analyzing over 100 websites for user tracking using Google Analytics, enabling data-driven decisions and optimizing user journeys.
- Designed and implemented data collection methods to ensure the accurate and complete capture of necessary information, ensuring clean and well-structured data for analysis.
2. Personalization and User Experience
- Partnered with the CRO team to implement personalized website experiences using Dynamic Yield, boosting conversion rates and enhancing user satisfaction.
- Provided technical support and strategic input for new use cases, ensuring seamless data flows and compliance with regulatory requirements.
- Developed innovative solutions to overcome technical limitations while maintaining performance standards.
3. Development and Maintenance of Applications
- Developed and maintained internal tools and platforms to streamline operations and empower teams with self-service capabilities.
- Delivered scalable and efficient solutions using technologies such as Node.js, Express, Bootstrap, and AWS.
- Supported cross-functional teams by ensuring seamless integration of web applications with existing infrastructures, enhancing usability and performance.
Highlighted projects
URL Builder Website
An internal application enabling users to generate custom trackers for clicks and opens in campaigns. Developed with Node.js, Express, EJS, and Bootstrap, and hosted on Google Cloud Platform, this tool significantly enhanced the autonomy of marketing teams while maintaining GDPR compliance.
Dashboards Website
A platform centralizing Power BI dashboards to facilitate data-driven decisions. Hosted on AWS, the project utilized S3 Buckets for static content storage, Lambda functions for backend logic, and CloudFront for efficient content delivery. Developed using JavaScript, HTML, and CSS, this platform provided seamless access to critical analytics, empowering teams to optimize strategies and processes with improved performance and scalability.
Tech stack
- JavaScript
- PrestoSQL
- Node.js
- Express
- GCP
- AWS
- GTM
- GA4
- HTML
- CSS
Stellantis N.V.
stellantis.com